Offerings
Team Development & Training Workshops
High-impact team development and training workshops designed to elevate collaboration, performance, and overall team effectiveness. Leveraging a range of proven assessment tools including DiSC, The Five Behaviors, and PXT Select to facilitate engaging and actionable sessions that help teams reflect on how they work together, adopt more effective behaviors, and unlock their full potential. These insights lead to stronger alignment, deeper trust, and ultimately better business outcomes.

Recommended for:
- Senior leaders aiming to build stronger, more cohesive, and high-performing teams
- HR, L&D, or People leaders looking for proven frameworks to assess and improve team effectiveness
- Companies undergoing change or scaling, seeking to reinforce alignment, trust, and team dynamics
Why Consider Cedar:
- Certified executive coach with 20+ years experience building and scaling high-performing teams across both B2B and B2C organizations
- Hands-on experience managing teams through growth, transformation, and global collaboration
- Certified to deliver a range of leading tools (e.g., DiSC, The Five Behaviors, ProfileXT) to tailor solutions to your teams’ needs
- Practical, real-world insights that bridge strategy and execution because great teams don’t happen by accident
Executive, leadership & career coaching
Personalized 1:1 and group coaching to help you and your organization unlock your full potential. We focus on areas such as executive presence, leadership growth, navigating career transitions, strengthening personal branding, and creating high-performing teams

Recommended for:
- Executives looking to enhance their skills
- Mid-level leaders
- Emerging leaders
- Corporations looking to strengthen their leadership bench
Why Consider Cedar:
- Certified executive coach with 20+ years experience in leadership positions for both B2B and B2C companies
- Navigated successful career pivots from engineering to consulting to product management
- Hired, managed and developed high-performing teams
- Experienced in influencing / collaborating effectively across global cross-functional teams
Advisory (Product and Go-to-Market)
Available for project based product and/or go-to-market activities. Leveraging deep expertise in product management, product marketing and strategy to uncover key insights and guide towards the right vision and strategy. Key focus areas include: B2B/B2C SaaS, AI, Fintech/payments, and strategic partnerships (e.g., accounting firms, financial institutions)

Recommended for:
- Startups and/or larger growth firms looking to scale and accelerate product and go-to-market efforts
- Executives looking for product / product marketing project based help
- Investment firms or VC firms seeking guidance on how to accelerate the product and/or go-to-market activities for their portfolio companies
Why Consider Cedar:
- Deep expertise in product management, product marketing and corporate strategy
- Led product development for key strategic partners channels (i.e., major financial institutions, accounting firms)
- Established product marketing functions to become a central cog in both inbound and outbound marketing activities
- Managed the product lifecycle and experience for key strategic partners







Kevin Au
San Francisco Bay Area
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